What if a wood-burning insert isn't in the budget?
You can see it in people's eyes when you give them a price on a wood insert or a wood stove: those eyes get pretty big. So we try to give them an alternative that's a little more inexpensive, because we don't want them to leave and never see them again.
How do you decide what to offer instead?
We always try to give a couple of different alternatives, good, better, best, and offer a little bit cheaper price on something that can still do what they're wanting it to do. Everything has gotten more expensive lately, but people still need that heating, so we'll show them something different that's going to be a little bit cheaper.
Note for copywriter: video clip links can be omitted from this draft for now.
